LinkedIn has become the leading business and employment social media platform since 2002. The platform is an amazing open platform to make connections, start conversations and spread knowledge and expertise.

And yet – it can be really hard to find influential people to follow. Particularly if you are transitioning into a new region or industry. LinkedIn users need to follow, view and engage with a lot of profiles to find people who are  sharing thought-provoking and usable content.

And that is how the idea for this ebook came about. We want to simplify the process for anyone interested in finding out more about health, safety and the environment on LinkedIn.
We first released our influencer list in 2018 and had an amazing response. Bigger in fact than we expected or thought possible. So due to the success of last year’s ebook, we are back with a 2019 edition.

Some of our top influencers from last year have held their positions. Some have improved their position. Some have dropped off entirely. We also have some new faces joining this year. These individuals have shown strong, motivational and educational content.

These influential EHS leaders are a great insight into how powerful LinkedIn truly can be. We hope that this ebook helps you find what you are looking for, whether that be knowledge, conversation or change.

Methodology

There are 3 main criteria that we have used for inclusion to the list:

1. Followers

A wide reach is an important factor to stand out on LinkedIn. Without followers, where is the information going? The more followers, the more influence a profile commands.

2. Region & Demographic

LinkedIn has a huge global community that we made sure was acknowledged. Our list represents a diverse group of influencers from all around the world. In particular – we have made a concerted effort this year to ensure every continent is represented (excluding Antarctica).

3. Content Quality

Influencers are assessed for the quality of the content they either produce or share. Content should be thought-provoking, knowledgeable and unique, from shared content to the articles or videos our influencers write and produce themselves. The EHS professionals on our list are the ones who meet these standards and more.

What Is Not Included

Salary, and education did not influence our list. Which is why we have excluded them all from the criteria. Remember, this is about starting conversations and raising awareness – which is something anyone can do.

Job Title does not impact our selection criteria, but we have included it in our influencer profiles for reference.

To the best of our knowledge, those who share or have shared content showing moments of fatality have been excluded.

N.B. All stats are correct as of 10 October 2019.

3 of the
Top 5

North America Dominates Again

3 of the top 5 influencers are based in North America. In total 37.5% of our 16 influencers are based in North America.

Increase
161%

Meteoric Gains

Two influencers in particular have experienced huge increases in their reach on LinkedIn. With follower increases of 110% and 156% respectively, these influencers have driven the safety conversation on LinkedIn tremendously.

Lights, Camera
Success

Video Content In Key

Video is the medium of choice for our influencers thanks to its ability to create instant impact on social media platforms above images and the written word.

16

Maritza Arreola Silva

Followers:
2831
Increase:
Position:
New Entry
Location:
Mexico
Job Title:
EHS Senior Engineer
Industry:
Manufacturing

Maritza is an Environmental, Health, and Safety specialist. She posts regularly about workshops and the importance of the environment. Maritza shares a selection of content focused on zero waste management and plastic pollution. She expresses the necessity of taking responsibility for the environment and taking control to create a cleaner earth. Maritza regularly shares, likes and comments on posts by fellow HSE professionals. Her focus on the environment and spreading awareness of health and safety not just in a work environment are of high significance. Due to this, Maritza is one of our top 16 LinkedIn influencers.

View on LinkedIn >
15

Marcelo Corona Larenas

Followers:
3299
Increase:
Position:
New Entry
Location:
Peru
Job Title:
Consultant and Advisor on Occupational Health and Safety
Industry:
Insurance

Marcelo, a Risk Prevention Engineer has over 26 years of experience at LATAM, in the protection of people and integral process security. Based in Peru, Marcelo provides technical advice in different fields for integral management of occupational and operational risks. He focuses on improvements for a culture of sustainable prevention. He aims to convey the importance of implementing concepts of self-care, mutual care, and total care. He posts regularly on LinkedIn, on subjects like the consequences of working under a state of stress, safety, and hygiene standards. He expresses his opinions on current affairs and starts conversations frequently through comments with other industry types. Marcelo stands out due to his knowledge of mental health. His knowledge helps educate a wide and diverse audience that puts him in our top influencers.

View on LinkedIn >
14

Dapo Omolade

Followers:
4547
Increase:
Position:
New Entry
Location:
Nigeria
Job Title:
CEO
Industry:
Consultant

Based in Nigeria, Dapo is a qualified HSE practitioner, DGR Instructor and Lead Auditor. He has around 20 years of active experience in HSE administration, operations, training and consulting in Oil and Gas. Dapo is involved in holistic human development and capacity building in the areas of HSE. He is a coach, mentor and regularly speaks at conferences and workshops. He posts about the importance of training and shares news articles on current affairs. Dapo highlights the vitality of being environmentally responsible. Such as the significance of the causes of air pollution. He regularly participates in conversation in the comments with fellow industry professionals. Dapo has a great ability to spread his advanced knowledge and open conversations. His high relevance to a diverse audience is why he is one of our top influencers.

View on LinkedIn >
13

Brian Maynard

Followers:
6306
Increase:
Position:
New Entry
Location:
Qatar
Job Title:
Senior Health & Safety Manager
Industry:
Events

Brian has over 26 years’ experience in the Health, Safety and Environmental Industry. Based in Qatar, Brian currently works in the Supreme Committee for Delivery and Legacy. He has extensive knowledge in the industry that has caused Brian to gain a large following. He posts video content of careless workplace environments that could lead to an accident. His page is full of engagement, with conversations with fellow EHS professionals. This exchange of opinions has created a large following for his engagement. Brian shares articles and posts on current affairs and the importance of mental health in the workplace. He gives an insight into leadership with sharing opinions of particular articles. Brian’s engagement, broad knowledge, and various relevant content keep his followers interested, which is why he is one of our top influencers.

View on LinkedIn >
12

Richard Collins

Followers:
6604
Increase:
Position:
New Entry
Location:
UK
Job Title:
Owner, Consultant & Trainer
Industry:
Management Consultant

Based in Belfast, Richard is a HSE professional with expansive experience in construction, civil engineering, manufacturing, and facilities management. He shares a range of educational content, like his podcasts called The Safeti Podcast, and Safeti School. These podcasts help EHS professionals and businesses understand the basic concepts of HSE. Richard also posts articles on a selection of topics. For instance, Health and Safety sentencing guidelines and the importance of building a safer future. He shares his opinion on a range of news articles, shares safety memes, and motivational quotes. He creates a conversation with his following through posts, meaning that his engagement is high. For these reasons, Richard has made it into the list this year.

View on LinkedIn >
11

Paulo Marcello Barroso

Followers:
6782
Increase:
Position:
New Entry
Location:
Brazil
Job Title:
Material Coordinator / Logistics Supervisor
Industry:
Logistics

Based in Brazil, Paulo has experience in supplies and storage facilities. His experience spreads across an array of diverse industries. Such as logistics, transportation, supplies in maritime, aerial, offshore and gas. His work history allows Paulo to have a dynamic insight into the health and safety sector. He has high engagement with his following. He posts videos that highlight the importance of planning and safety knowledge, like First Aid. A large amount of his content is looking towards the future, with the innovative technology in safety. His posts cover various factors like environmental impact, innovative technology, and safety knowledge. Paulo is one of our top influencers due to his diverse knowledge and expressed interest in multiple sectors.

View on LinkedIn >
10

Abby Ferri

Followers:
9398
Increase:
Position:
New Entry
Location:
USA
Job Title:
Senior Safety Consultant
Industry:
Environmental Services

Abby has over 16 years of experience in the field of Health and Safety in diverse industries, including construction, manufacturing, healthcare, hospitality, beverage, and retail. Abby is known to her colleagues as a “practical and creative professional”- something that comes across in her posts. Abby posts a lot about women in safety. She shines a light on the importance of women in the workplace with keynote speeches and webinars. There are also posts with training, workshops and help in preparation for ASP & CSP exams for safety certification success. Through her knowledge and experience in the EHS sector, Abby is able to empower women in the EHS industry. Her high engagement has enabled her to establish open conversations and grow her follower-base. For these reasons, Abby is one of our most popular influencers.

View on LinkedIn >
9

Tina Marie

Followers:
8883
Increase:
Position:
9 down from 7
Location:
USA
Job Title:
HSE Site Safety Manager
Industry:
Construction

Based in Houston, Texas, Tina is a site safety supervisor. She focuses on portraying that safety is a moral and ethical requirement for a successful business. A core principle that should be a focus. Tina has a love of memes and likes to share funny posts of safety-related memes to engage her followers. The sense of humour she brings creates a fresh alternative to the more serious ways to get a point across. Tina’s use of her platform has great engagement. Her posts cover an array of topics, such as PPE, worksite mistakes and failures. Her relatable content creates a conversation between a wider audience of EHS professionals. Tina’s focus on building her following and engagement is one of the reasons why she is one of our popular influencers.

View on LinkedIn >
8

James Wood

Followers:
12118
Increase:
Position:
New Entry
Location:
Australia
Job Title:
Safety Speaker
Industry:
HSE Speaker

James Wood went to work one day and came home 9 months later. He had a workplace accident that landed him in a wheelchair for the rest of his life. James was asked to share his story at a workplace and has been doing it ever since. This led to a career as a Safety Speaker. James realised that because his accident was caused by some of the choices he made, he could use his story to make others think about the choices they make. James has high interaction with his followers, engaging in the comments and sharing posts. He creates safety videos called ‘Woody’s Words’. These videos give an insight into how his accident changed things for him, from how he drives a car to lifting a tub! All the videos make the viewer take away a safety message that makes you think and raises the profile of safety. His LinkedIn profile gives his followers an insight into the real, unedited life of someone who had been affected by a workplace accident. His motivation posts offer great messages, which is why he is one of our top influencers this year.

View on LinkedIn >
7

Lisa Ramos

Followers:
13529
Increase:
Position:
7 down from 6
Location:
UK
Job Title:
Health & Safety Accident Impact Speaker
Industry:
HSE Speaker

Due to a horrific forklift accident 13 years ago, Lisa was left with an amputated leg. This led her into a career in health and safety. Since the accident, Lisa has become a health and safety speaker in the UK. She speaks at health and safety conferences and employer events across the world alongside her husband David Garton. Lisa’s aim is to spread awareness of the long-term implication’s hazards can cause. Many think that once you have had your accident, that it gets better. Lisa speaks of how the truth can be far from that, and that sometimes it doesn’t. She shares her story at length and offers a unique alternative to raising awareness and the repercussions that her accident had on her family. Lisa puts emphasise on health and safety measures in the workplace. Her powerful message has spread across LinkedIn to companies in the hope for the prevention of incidents. Lisa has created a safe space online. This is why she has grown her following by 17% and is one of our top influencers.

View on LinkedIn >
6

Darryl C. Hill

Followers:
16234
Increase:
Position:
New Entry
Location:
USA
Job Title:
Senior Vice President of Safety
Industry:
Transportation

Darryl C. Hill has worked at Fortune 100 Companies that include building a progressive EHS culture, mitigating organisational risk, and delivering financial savings for business operations. Darryl has served in several professional safety organisations and higher education leadership capacities. His understanding of the EHS sector has enabled him to be editor and contributing author of 2 best-selling books- Construction Safety Management & Engineering (2014) and Safety Leadership & Professional Development (2018), published by ASSP. Darryl has used his knowledge and expertise to build a sizeable LinkedIn following. He posts on the safety strategies in schools, specifically on the safety of transportation. He shares and comments on an array of safety posts, creating conversation. His knowledge of safety in the education system draws in a following of not just EHS professionals, but professionals from all walks of life. He spreads powerful messages on the influence of safe transportation for the protection of the future. This is why Darryl is one of our top influential characters on LinkedIn.

View on LinkedIn >
5

Joe Keenan

Followers:
17984
Increase:
Position:
5 down from 4
Location:
USA
Job Title:
Regional Safety Manager
Industry:
EHS Management

Joe has over 25 years of experience in EHS, HR and management sectors. His knowledge of the industry can be seen in his LinkedIn posts. His consistent posts on motivational posters and memes help put a smile on his follower’s faces. Joe’s posts create conversation and open up interaction with his following. His picture posts are easy to understand by an array of audiences. This helps spread the word on the importance of safety, and not just to those in the industry. Joe has an ability to start conversations amongst his following in a knowledgeable and thought-provoking way. For these reasons, he is an influential member of LinkedIn within the EHS sector.

View on LinkedIn >
4

Adel Lawson

Followers:
20119
Increase:
Position:
4 down from 3
Location:
Qatar
Job Title:
HSEQ Manager
Industry:
Management & Maintenance

Ever-popular Adel is an HSE professional with experience in corporate, oil and gas, consulting and manufacturing environments. His background in management has made him a trusted and knowledgeable individual within the HSE sector. Based in Qatar, Adel’s experience in leadership has led to the focused creation and implementation of HSE strategies. Adel has worked with the likes of Qatar Airways, ORYX GTL, Shell, Ferrovial, Interserve PLC and many more. Adel presents international safety conferences and large scale HSE training programmes. He regularly writes for several globally recognised publications on the various hazards within the workplace and has taken place in podcasts and other mediums. He routinely posts articles on the consequences of incidents, safety management, education, and wellbeing. With over 20,000 + followers, Adel has a great and vast audience who engage which is why Adel takes 4th place in our 2019 list.

View on LinkedIn >
3

Salim Solanki

Followers:
26699
Increase:
Position:
3 down from 2
Location:
India
Job Title:
Executive HSSE
Industry:
Utilitiesv

Salim has over 20 years of health and safety industry experience that has enabled him to grow his LinkedIn following substantially. His knowledge is expressed in both Hindi and English to spread the word to his main audiences on LinkedIn. His articles show his knowledge of the risk of various chemicals, fire safety, and prevention. Ensuring that fire-related issues are addressed and openly communicated at all levels. He drives to implement change to create a learning culture. On top of this, his video posts of mishaps are widely shared. Salim often asks short questions to engage his audience. Salim’s LinkedIn followers enable his content to be shared over a large platform, creating an even larger engagement. Salim takes the bronze medal in our 2019 list and has grown his followers by 17% since 2018.

View on LinkedIn >
2

Christopher Cole

Followers:
29347
Increase:
Position:
2 up from 5
Location:
USA
Job Title:
Senior Health and Safety Manager
Industry:
Retail

Christopher has over 20 years experience in health and safety training and consultation. He was also named Instructor of the year by the National Safety Council in 2018 and again in 2019. This experience has enabled him to gain a large LinkedIn following for his HSE knowledge. Christopher posts news articles, checklists, and video content. He highlights the importance of understanding that there are high risks involved when fooling around on the job. His content sheds a light on how making small but smart decisions can create an overall safer environment. Christopher’s unique appeal is that he always tries to tie his posts in with national safety awareness campaigns that are running at the time. He shares his opinions on the most relevant topics and engages with his followers in the comments regularly. Christopher’s experience has led to his increase in following by 108% since last year and has seen him move up from 5th in 2018 to 2nd in 2019.

View on LinkedIn >
1

- 1st Place -

Ed Davidson

Followers:
80943
Increase:
Position:
No Change
Location:
USA
Job Title:
Director Health, Safety, Environmental
Industry:
Construction

Ed Davidson has well over 20 years of experience in the Industrial Health and Safety field. Ed’s managing approach to safety is that “All Injuries Are Preventable” which can be seen in his posted videos. His videos show followers what can happen when health and safety practices are ignored. Ed also posts product reviews, giving his insightful knowledge of safety products, helping his followers know what they should look out for. He has high engagement on his page, interacting with other people’s posts and comments. Adding further understanding and knowledge to the conversation. His consistent articles and shared videos are an insight into why he is one of the most followed EHS professionals. In the past year, Ed has increased his followers by over 160%. He has truly global reach in the health and safety world. He maintains top spot in our list because of his unwavering passion and commitment to communicate and promote safety issues.

View on LinkedIn >

Experience AVA For Yourself

Our team would love to demonstrate the power of AVA for you in a one-on-one demo. If you would like to learn more then arrange a demo today!

Arrange a Demo